We are driven by a commitment to empower powerful stories within the entertainment industry and amplify these stories globally. DangerPretty combines strategic financing, advisory, marketing, and production support to nurture entertainment dreams into reality. All of this, still ensuring we provide our investors with return on their investments.

The projects we assist on, invest in, or produce ourselves, must inspire us and provide value to our communities; a powerful message is the most valuable commodity.

DangerPretty provides investors with access to media & entertainment properties and offers diversified sources of funding to creators.

• Investors, Advisers, Funds:

  If you seek uncorrelated returns and access to great projects, we want to hear from you.

• Producers, Writers, Developers:

  If you have a great project that needs funding, we want to hear from you.

By providing Investors with diversified direct access to this otherwise hard-to-access asset class, DangerPretty offers a venue for creators and investors to meet to their mutual benefit. With the 21st century digital distribution revolution changing the way we consume media, more than ever, content is king.

We believe that talented creators should have access to funding and that the funding process should be democratic and diversified. Investors around the world should be able to choose and support creators they believe in and then participate alongside them.

Do you have an idea, but it has not yet been fully thought through?Perhaps you do not even have a roadmap, plan, or funding? DangerPretty have the strategy to help.

To build an entertainment project like a documentary or film from just a simple idea, we take these initial steps:

1. Conceptualisation and Research:
   
   We work with you to understand your vision. We use your guidance, as key stakeholder, to develop a clear concept, theme, and storyline.

2. Pre-Production Concept Building:
   
   We utilize both external (pre-built, existing assets and films, stock footage, and more), as well as in-house talent (such as storyboard artists and writers) to refine the idea into a compelling pitch document. This saves time and money, as we do not need to necessarily build original work or concepts at this early stage.

3. Pitching and Market Testing:
   
   Using the mixture of existing and newly cut pre-production concepts, we create a concise pitch package including a synopsis, treatment, budget outline, and potential ROI projections. We present the pitch to potential investors, distributors, or streaming platforms to gauge interest and gather feedback. We then conduct market testing through focus groups, surveys, or teaser trailers to assess audience response and refine the concept accordingly.

4. Raising Capital:
   
   Using the positive feedback and market validation gathered during the pitching and testing phase to attract investors, we build the deal and secure the capital, so we can finally start work on your 100% original project. Funding is secured, concepts are proven, and we are good to enter full original production.

• Pre-production:
  
  This is the planning stage of your creative project. This is where you'll do your research, create storyboards, write scripts, and we find all the people you need for your shoot. We do everything in-house with our creative team. We'll handle all the details so you can relax and focus on what matters most: creating something amazing.

• Production:
  
  Once you’ve locked in your shoot date and location, we get to work our on the core production components of the project. You’ll work closely with our Creative Directors, Producers and DP’s to create a project that captures all of your brand’s personality and excitement.

• Post:
  
  In the post-production stage, we'll cut together all of your footage into a cohesive narrative and add all of the sound effects and typography. Our in-house team in Adelaide and Melbourne (Aus) will do this for you. Then, once the edit is complete, it will be hosted on our private server, where your team are able to access and approve easily. Finally, we'll complete the process by hosting the final product so that it's accessible by anyone who needs it.